Refficks blog
Guides to running an affiliate, referral or creator program: what to decide before launch, how to credit and pay partners, and which numbers to read.
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How to start an affiliate program: a 10-step launch plan
The decisions to make before you invite a single partner: what to pay, how sales are credited, terms, tracking and payouts, plus a reusable launch checklist.
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Affiliate commission structures: how to set a rate you can afford
Percentage or flat, one-time or recurring, and what a refund does: work out an affiliate commission rate from your own margins, with worked examples.
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Affiliate onboarding: getting new partners to their first sale
Approving a partner is not the finish line. A 30-day onboarding plan, five email templates, and how to tell when no sales is actually a problem.
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Affiliate attribution explained: last click, first click, windows and coupon codes
How a sale is credited to a partner: the window, first or last touch, links against codes, consent, and how to answer an 'I sent that customer' email.
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Affiliate fraud prevention: the patterns worth reviewing, without accusing honest partners
Self-referrals, leaked codes, click floods, refunds after payout and brand bidding: what each looks like, the rule that fixes it, and how to raise it.
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How to recruit affiliates: finding your first twenty partners
Who to ask first, where to find them, a first email that respects the reader, the rules on cold email in the US, UK and EU, and how many to approve.
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Affiliate program metrics: the numbers to review every week
The partner program numbers to check every week and every month, how to read them without fooling yourself, and a scorecard to copy.
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Referral, affiliate, creator or ambassador program: which one fits
Referral, affiliate, creator, ambassador or business partner program: who each pays and for what, what each takes to run, and when to run two at once.
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Switching affiliate software without paying anyone twice
Moving your affiliate program? The partner list is the easy part. How to move codes, balances and history, run both side by side, and cut over once.
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How to pay affiliates: schedules, minimums, tax forms and refunds after payout
Payout schedules and cut-offs, minimums per currency, W-9 and 1099-NEC, refunds after payout, and how to tell partners who is not being paid before payday.